A University and social context its influential impact on entrepreneurial intention in Latin America.

Abstract

This study uses Ajzen's Theory of Planned Behaviour (TPB) to examine entrepreneurial intention in Latin American universities. It uses linear regression analysis to assess the impact of close friends, family, other students, the supportive atmosphere, and willingness to engage in entrepreneurial activities. Results show that peer pressure, strong friendships, and family pressures significantly influence an individual's decision to start a business or entrepreneurial pursuit. The study also shows a positive correlation between promoting entrepreneurial activity among students and the development of entrepreneurial aspirations. However, the university's environment and culture have a weaker influence. The study suggests that improving entrepreneurial education and skills is necessary to foster strong entrepreneurial inclinations among students.

Keywords: entrepreneurial intention, entrepreneurship education, college environment, social context